Business Analysis

While working at a small design agency in the Midwest, I always thought it was remarkable how many of our clients were afraid to take their brand online. While making sales calls I would receive responses from small business owners who were either too afraid to go online or didn’t understand the importance of it. In order to increase profits and control online reputation, it is vital for small businesses to stake their digital claim. Several new innovations and trends have made it easier to get started online Facebook Support Facebook is dedicated towards making your small business succeed....

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If you know how to use the Google Keyword Tool to determine the traffic estimates on a particular keyword, you will be surprised to see the volume of hits this word gets: Keyword Global searches Local searches Joke 90,500 6,600 Jokes 10,00,000 2,01,000 sms jokes 1,35,000 1,10,100 short jokes 90,500 9,900 jokes in hindi 74,000 74,000 funny jokes 6,73,000 74,000 Hindi jokes 74,000 74,000 From the above table, does it strike you to start a new online venture on jokes? To me it did. Just check the potential it has in terms of traffic. However, I am not an...

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I went to the Sadar Bazaar of Gurgaon (Haryana) to buy a book on baby names in Hindi and English. I am not expecting a baby in my home but the book had to do with the online projects that I am developing. After searching through couple of book-shops, I was advised to check with two particular books that were, perhaps, famous for alternative kind of books–the book-stores that usually do not cater to simple textual books. It was easy to find the book-store. They had the book also. However, to my utter surprise, the book was taped from...

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There are the topic or ideas that can be explored by Mashable.com. The sites could be dedicated to these topics or can be included in the same parent site. Linux Linux can be covered in any category related to computers. However, having a dedicated category for Linux throws a good scope. I agree that there are already lots of websites who do dedicated research in this field, but Mashable can easily cash the opportunity given the popularity it enjoys. With the development of Android gadgets and people more open to open source, the popularity of Linux is going to...

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Tea remains one of the most wanted and commonly consumed beverage across the world and so does coffee. The flavor, content, type (hot/cold) and the quality could differ and similarly the price. In India, you can get a cup of coffee for 3 INR on a road-side tea-shop and for 50 INR at airport, malls, or other posh areas. The difference is taken as okay and people don’t usually complain about this price difference. However, I am always curious to know why people charge more for tea, when it could be lesser and would allow more people to enjoy...

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Just imagine this situation: you are staying in a remote village away from a metro-city. You have been enjoying the country-side and are preparing for your last day of stay to take a flight to another metro-city; your mobile phone rings. It is an SMS that reads: your flight has been canceled, please contact the customer care at XYZ number. I was in a literal shock as this was the first time that such a thing had happened. However, I thought that something would be done about this as a reputed airlines can’t simply back-out like that. I made...

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Today India’s favourite leader is undoubtedly the captain of our cricket team, M.S. Dhoni. Dhoni is an exemplar of leadership who has helped lift the World Cup Trophy for India after 28 years! He has clearly proven his grit in the short span of seven years in the Indian cricket team. He was made the captain in 2007 where he led his team to victory in T20 match series. T20 series was the first of its kind which was introduced by ICC in 2007. Dhoni won the T20 trophy when he had no precedence to it where he could...

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Companies and organizations around the world feel a rankling question: how to retain the key employees? The human resource department is always on its toes as to provide the best working environment that could make the employees stay with the company. Without doubt, reduction in attrition rate is one of the primary-focus areas of HR department. While lots of people think that acquiring the best industry experience is important, it is critical not to overlook the importance of retaining this experience within an organization. Strategic implementation of management techniques needs to be applied and there is some principles that...

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There is a striking advantage for the Small and Medium Enterprises (SMEs) to switch to cloud computing. The SMEs usually lag behind when it comes to adopting technology. The high capex associated with establishing sprawling IT departments leaves them ill-equipped. The SMEs especially find data storage as a cumbersome process. Not only this, the upgrades for software applications and security also pose an on-going hurdle of y-o-y increase in cost. The competition-driven market today is forcing SMEs to go for cutting edge technology but at the same time the high costs leave them baffled. But cloud computing can help...

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Nurture Talent Academy, India’s 1st institute for training entrepreneurs recently completed 1 year of its operations. I just thought to reflect what the journey has been like, and though in the past I have talked about the positive and motivating aspects of entrepreneurship, few things about few people has been disturbing me in the past, and I thought to write about it. I have met over 2000 entrepreneurs in past few years, and of all kinds, age, sex etc. There are few types of people, though, who are disgracing entrepreneurship, and I am highlighting their traits below: 1. I...

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