Know-Hows

That social media marketing is important for reaching out to people is an accepted fact today. It is the networking and reference generating culture of this millennium. As the time goes by it will become even more important as the newer generations are growing up with the social media culture and look for anything and everything via the social media. Businesses are also realizing its importance and are eagerly incorporating social media as part of their strategic marketing plans. For most of the people, social media marketing is an overwhelming notion. Many understand it as a way to increase...

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Earlier I have written on the importance of Ideation and Validation as the two consecutive steps in the entire process of forming a startup. Whereas both Ideation and Validation are important, they are relatively easier to accomplish. Execution is the last mile which you should run to achieve your dreams. Talking from the India’s perspective (given the India’s favorable economic state clubbed with many demographic dividends that it has as its strengths), there are entrepreneurial opportunities in almost every sector. Hence it is easier to identify and nail down an opportunity area. Also, if you are attentive, you will...

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While picking up keywords for web-startups or online ventures, entrepreneurs are often confused about the grammatical issues. Often they think that the plural and singular forms of the keywords would have same number traffic, which clearly is not the case. With the change in numbers, the traffic changes drastically. Let’s have a direct peek on a case which throws some light on this issue. If you type “Hindi Joke” as the keyword, you get 1000 searches in a month from India. But if you type “Hindi Jokes”, you get 74 times more traffic, which is huge. The number shows...

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If, as an entrepreneur, you are running a website and you want to gain more visibility, you need to make some research on optimization aspect of your website. Ideally, you should do it even before you make choice of the domain name or the URL of your web startup. However, if you have a brand name of your own, then you can perhaps skip this process. But if you are going for a conceptual web startup, you should do some keyword research using Adword’s keyword tool. Once you have decided on a domain name or URL, you need to...

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I am writing this article from my personal experience. There are two cases that I will discuss. One relates to over-committed or god-knows-how (and why) companies, while the other deals with fake job advertisement on job sites. Both of them generated negative marketing and earned bad names for them. Case I Around six months back, I got a call from a very popular company in India. The call came from a consultant from Bangaluru while the job was for Delhi. After understanding the requirements and job description, I went for the first round. I was received well and the...

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The next step in series after ‘Ideation’ for the Entrepreneurship Process is ‘Validating’ the idea. So how do you validate your business idea? If you are reading this post then you absolutely agree that validating is really important. It is almost like a ritual which, in some form or the other, must be performed before launching your start-up for the simple reason that it will minimize and the hedge the risk associated with Entrepreneurship itself. Before I go onto how to validate, I’d like to narrate an example from a very successful start-up story – from the legend of...

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–Building your own networking startup (Personal experiences) I am working with a leading company who has developed a dedicated social networking site. While we talk about networking in the present world, there are two types: open and specific. Open network sites are like Facebook, Orkut; at the same time, specific networks are like Linkedin, where more professional people log in (though some spamming has begun there too). The networking site that we have developed and grown is also about a specific topic. These can also be called niche networks. When a group or an individual starts building a social...

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Being an entrepreneur is not easy if you have are not born rich and can spare a lot of money for all types of idiosyncrasies that you might like to exercise; if you are not connected to the world in every possible manner (social and professional); if you are old enough and have little zeal to come out of your comfort zone and challenge yourself; if you don’t like to the business of life and business of business. Being an entrepreneur is also tough for people who keep on saying: I have a great idea but don’t have money...

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On 27th April Qualcomm Incorporated announced the immediate release of its commercial version of AR (Augmented Reality) Platform for Android smartphones. The platform enables developers to build and distribute vision-based AR applications for Android market. Augmented Reality is interactive data-rich environment which helps users get information about their surroundings and improves their social networking experience. The real catch is that it can help in enhancing marketing and promotional programs. But with the success of Qualcomm’s first AR gaming application Mavs AR looks like the focus of the AR providers will be providing gaming experience. The AR platform’s rich features...

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Entrepreneurs or web-entrepreneurs who like to outsource their projects or get people from outside their team to work on their online projects should take care of certain things. If the agreement of work is not fulfilled, entrepreneurs can be duped by rogue techies. Being a freelancer for quite a long-time (more than 7 years now), I know the feeling that sprouts between two parties when the job is not done completely. The reasons could be many as well as the reactions. Sometimes, the buyers are very cordial and they like to go off and similar could be the case...

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